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Aujan's soft drink plant will begin production

Aujan Industries, the region's largest privately owned, independent soft drink and confectionery manufacturer and distributor in the Middle East, is celebrating its centenary this year.

“Aujan Industries has made a significant investment in Dubai Investment Park (DIP) with the construction of the new $40 million manufacturing plant. The modern, environmentally-friendly DIP development is the perfect location for our technologically advanced manufacturing facility. The Aujan plant at DIP, will supplement our advanced, highly flexible and efficient facility in Dammam, Saudi Arabia,” said Bader Aujan, Managing Director, Aujan Industries.

Currently, Aujan has an annual capacity of over 300 million litres and 1 billion packages. The new plant will boost their manufacturing capacity by more than 50 per cent enabling the company to service the whole of GCC market. The Aujan unit at Dubai Investment Park will start with cans and glass bottles, with plans to include other packages in the near future. Aujan Industries is also the main distributors in the region of leading international brands including Cadbury, Wrigley's and Unilever's Lipton Ice Tea. The company's core owned brands include Rani, Barbican, Vimto and Hani. Together, these brands have an estimated brand value in excess of $100 million.

With a current market turnover of $250 million, the company targets $500 million turnover by 2009. Commenting on Aujan's strategic direction for the future, Alex John Andarakis, Chief Executive Officer, Sales and Marketing, Aujan Industries said: “Our achievements over the last 100 years have been phenomenal, both in terms of revenue and growth. The new strategic direction will capitalise on our company's strengths and aim to further accelerate our business growth to achieve a target turnover of $500 million by the year 2009.”

As part of the Centenary celebrations Aujan Industries has unveiled its Centenary logo. The company will launch a range of initiatives to mark its Centenary including Platinum sponsorship of the 3rd Food Marketing Forum; launch of the Aujan Idea Trophy web site; launch of the Aujan Centenary Trade Promotion; and specialty training courses for partners.

Established in 1905, Aujan Industries is the largest privately-owned, independent soft drink and confectionery manufacturer, marketer and distributor in the Middle East. From its strong GCC base, Aujan has plans to expand into the rest of the Middle East, Iran, Iraq, and North Africa.