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Appella signs distribution agreement with Brandz
DUBAI - Appella International, a lading player in the global watch industry, has announced that it has signed an exclusive Middle East wide distribution agreement with Brandz International Inc. The move follows the opening of Appella's regional headquarters in Dubai's Jebel Ali Free Trade Zone earlier this year.
A fully owned subsidiary of the Geneva based, Montres Appella Sarl Group, Appella today has a presence in more than 70 countries world wide, with a service network spread in over 32 countries. The Appella range consists of three broad collections; Appella 18K Solid Gold, Appella Mechanical and Appella Classique.
Wazir Ali Daredia, the Dubai-based regional managing director of Appella International , said: "With its unique demographic mix, cosmopolitan and vibrant lifestyle, and a young and extremely fashion and quality-conscious population, the Middle East represents a key market for Appella."
Brandz is emerging as a key player in the region that offers a structured network of agents and brand building expertise to premium brands in the Middle East through its extensive knowledge of luxury goods and wealth of experience.
Through this new exclusive agreement, Appella hopes to increase its brand awareness in the region. "The aim (tie-up) is to enhance its total equity and position it as a key Swiss brand that offers excellent price/quality ratio, effectively bridging the gap that currently exists within the high end Swiss made time piece sector," said Aziz Merchant, The CEO & Director of Brandz.
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