The group has a presence in five countries and eyes further geographic expansion, especially in India
markets3 hours ago
Al Jalila Children's, the first dedicated children's hospital in the UAE, teamed up with Nickelodeon, the number-one kids' network, to raise awareness among children and parents about the challenges of asthma. The initiative, in line with Nickelodeon's 'Viacommunity Day' global initiative, marked the occasion of World Asthma Day on May 1. Latest statistics show that around 600 million people around the world suffer from asthma.
Sponge Bob Square Pants, Dora the Explorer, and Shimmer and Shine, Nickelodeon's most beloved characters, visited Al Jalila Children's on May 1, surprised its young patients, and took fun pictures with them. The famous characters also distributed asthma leaflets to children and families that contained valuable information about asthma and how to deal with it.
Tracey Grant, vice-president Content and Channels Middle East, said: "Viacommunity Day is an important global initiative for Viacom International Media Networks, with offices and employees participating in cities around the world to give back to their communities. Here in Dubai, we're very happy to be working with the Al Jalila Children's Hospital, using our favourite characters from the Nickelodeon brand to delight children here while raising awareness about World Asthma Day at the same time."
Farhad Siddiq, director - Marketing and Communication at Al Jalila Children's, said: "It was always a main objective for us at Al Jalila Children's to ensure that our young patients feel that, while being provided with world class paediatric health care, they are also in a fun and entertaining ambience. It very much helps with the healing process."
"Asthma is a serious illness that mostly starts at early stages of childhood, and it's very important that we tackle this issue and raise awareness among all families. We thank Nickelodeon for supporting us in achieving this objective, and we are more thankful for their efforts in drawing amazing smiles on the faces of children today."
The group has a presence in five countries and eyes further geographic expansion, especially in India
markets3 hours ago
The severity of the situation gradually eased from Thursday evening, when it receded in the north and east of the country
weather3 hours ago
Cyclone Hidaya is predicted to cause torrential rain, strong winds and powerful and dangerous waves in the flood-ravaged country
africa3 hours ago
Dror Or's wife Yonat was killed in the October 7 attack and two of their three children were abducted and then freed in November
mena4 hours ago
Lawyer Deepak Bikram Mishra, who filed a petition urging the court to curtail climbing permits back in 2019, confirmed
world4 hours ago
Foreign ministry says the new curbs on four settlers and two groups follow "unprecedented rise" in settler violence over the past year
world4 hours ago
Heavy rains had been pounding the country since midnight on Thursday, prompting authorities to temporarily suspend the service
uae4 hours ago
Sciences Po university authorities give the group of students 20 minutes to leave before forcible evacuation
world4 hours ago