A World of Extravagance and Excellence

Experience a new standard of luxury and hospitality in a land of wonders as the UAE redefines the concept, inviting you to step into a realm of impeccable service and architectural splendour

By Anam Khan

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View of Abu Dhabi Skyline at sunset, United Arab Emirates
View of Abu Dhabi Skyline at sunset, United Arab Emirates

Published: Fri 31 May 2024, 12:30 PM

STEP INTO A WORLD where luxury knows no bounds and extravagance is the norm. Welcome to the UAE, a land of unparalleled opulence and indulgence, where the hospitality industry reigns supreme. In a realm where every detail is meticulously crafted to perfection, the UAE stands as a beacon of luxury, attracting discerning travellers from across the globe.

As the global demand for luxury hospitality continues to soar, the UAE emerges as a shining star on the international stage. With its extravagant resorts, world-class amenities, and unmatched service, the UAE sets the standard for luxury travel, offering an unparalleled experience that captivates the senses and leaves a lasting impression.


According to Fortune Business Insights, the luxury hotel market is projected to reach a staggering $238.5 billion by 2028, fuelled by a compound annual growth rate of 10.4 per cent from 2020. Moreover, luxury hotels account for over half of the UAE's hospitality industry revenue, showcasing the country's dominance in the realm of opulent accommodations.

But beyond its impressive financial figures lies a testament to architectural marvels and unparalleled grandeur. From iconic landmarks to awe-inspiring constructions, the UAE boasts some of the most expensive and extravagant hotels in the world, each a testament to the country's commitment to excellence and innovation.


RAS Al KHAIMAH, UAE - SEPTEMBER 6, 2015: Interior of luxury 5 stars DoubleTree by Hilton Hotel Resort and Spa Marjan Island. RAK.
RAS Al KHAIMAH, UAE - SEPTEMBER 6, 2015: Interior of luxury 5 stars DoubleTree by Hilton Hotel Resort and Spa Marjan Island. RAK.

According to Mordor Intelligence, luxury hotels account for 53.7 per cent of its hospitality industry’s revenue in 2023. It also boasts properties that come with a hefty construction price tag.

A HAVEN FOR HIGH-END TRAVELLERS

Driven by its reputation as a playground for the affluent, the UAE has emerged as a magnet for high-end travellers seeking unparalleled luxury and exclusivity. According to industry reports, the country witnessed a significant increase in luxury travel bookings in 2023, with affluent travellers from around the world flocking to experience the UAE's lavish offerings. The UAE's luxury hospitality sector stands out for its unparalleled blend of opulence, innovation, and world-class service. With iconic landmarks like the Burj Al Arab and the Emirates Palace, along with an array of extravagant resorts and amenities, the UAE offers an incomparable experience for luxury travellers.

Adrian Messerli, President of Hotel Operations Europe, Middle East and Africa, Four Seasons.
Adrian Messerli, President of Hotel Operations Europe, Middle East and Africa, Four Seasons.

Delving into the distinctive features and allure that make the UAE a standout destination for luxury travellers, Adrian Messerli, President of Hotel Operations Europe, Middle East and Africa, Four Seasons, says: "The UAE has something to offer every traveller, whether visiting for leisure or work. From pristine beaches to glistening, modern skylines, there is such a breadth of experiences to enjoy, with immersive opportunities for travellers to uncover the destination’s cultural richness through art, shopping, cuisine and more. The connectivity of both Dubai and Abu Dhabi, in turn, allows for strong accessibility from global markets with the flexibility to easily create dual-destination itineraries, where travellers can combine the UAE with a resort stay in the Indian Ocean or a safari adventure in East Africa, for example."

Emirates Palace is a luxurious and the most expensive 7-star hotel.
Emirates Palace is a luxurious and the most expensive 7-star hotel.

According to Messerli, the UAE’s appeal as a destination to live or work for extended stays has also continued to grow. He adds: "Dubai, specifically, has seen an incredible rise in the branded residential segment and this is an area, where we’ve seen tremendous success with our residences over our 39-year history, both in terms of sales and our ability to form greater connections and brand loyalty with our residents. Our most recent development, Four Seasons Private Residences Dubai at Jumeirah, was sold out before its public launch, a testament to the desire to live with Four Seasons."

DYNAMICS DRIVING THE GROWTH

In the realm of luxury hospitality, the UAE emerges as a formidable force, propelled by various catalysts. Key among these are relentless innovation in guest experiences, strategic investments in cutting-edge infrastructure, and a vibrant cultural mosaic. This potent blend positions the UAE as the ultimate destination.

Ali Ozbay, Regional Director of Marketing & Communications, Rixos Hotels Gulf & ALL Inclusive Collection.
Ali Ozbay, Regional Director of Marketing & Communications, Rixos Hotels Gulf & ALL Inclusive Collection.

Ali Ozbay, Regional Director of Marketing & Communications, Rixos Hotels Gulf & ALL Inclusive Collection, highlights: "In recent years, the luxury hospitality market in the UAE has witnessed remarkable growth, driven by evolving consumer preferences and an increasing demand for immersive experiences. This surge is attributed to various factors, such as the UAE's appeal as a global luxury destination and the increasing emphasis on personalised and experiential travel. Unlike elsewhere, the UAE offers a unique blend of traditional Arabian hospitality with modern amenities and iconic landmarks. Amidst this landscape, Rixos Hotels stands out as a leader in luxury hospitality, renowned for its innovative approach, commitment to excellence, and pioneering all-inclusive concept that has reshaped luxury hospitality in the region."

Bassem Saudy, Director of Sales & Marketing, Banyan Tree Dubai, shares his insights on the UAE's undeniable position as a leader in the luxury hospitality segment. He says: "Recognising the uniqueness of every guest, we tailor our marketing efforts to resonate across diverse audiences and regions. By authentically connecting with different demographics, we create campaigns that directly address their interests and aspirations."

Bassem Saudy, Director of Sales & Marketing, Banyan Tree Dubai.
Bassem Saudy, Director of Sales & Marketing, Banyan Tree Dubai.

Saudy further stresses the wellness quotient of guests. He adds: "Our commitment to wellbeing is fundamental to our brand, not merely a trend. We offer complimentary well-being sessions and workshops for in-house guests, prioritising their overall wellness. This dedication fosters long-term loyalty and builds trust in our brand."

ELEVATING EXPERIENCES

In today's competitive market, luxury hotels differentiate themselves by offering unparalleled levels of service, exquisite attention to detail, and unique, personalised experiences. From bespoke concierge services to exclusive access to cultural attractions, these hotels prioritize creating memorable moments that go beyond traditional hospitality. By focussing on authenticity, innovation, and guest satisfaction, luxury hotels continue to set the standard for excellence in the travel industry, attracting discerning travellers seeking unforgettable experiences.

Juan Carlos Reina, General Manager of Dukes The Palm, A Royal Hideaway, believes that the UAE blend luxury, elegance, and cultural richness, making them truly exceptional on a global scale. Reina emphasised: "Dukes The Palm, a Royal Hideaway Hotel, stand out by offering authentic, immersive experiences that redefine guests’ idea of hospitality. This includes access to amazing amenities like a private beach, a lazy river, a kids club, and various leisure activities such as water sports, spa treatments, fitness facilities, and bespoke dining experiences. Additionally, our elegant and spacious rooms, coupled with our commitment to exceptional service, meticulous attention to detail, and surpassing guest expectations, ensure that every stay at the property is truly remarkable and unparalleled."

Juan Carlos Reina, General Manager of Dukes The Palm, A Royal Hideaway.
Juan Carlos Reina, General Manager of Dukes The Palm, A Royal Hideaway.

The UAE remains at the forefront, setting new standards of excellence and ensuring that every visit is a remarkable and unforgettable experience. Whether for leisure or business, the UAE promises an extraordinary journey into a realm of architectural marvels and impeccable service, solidifying its position as the ultimate destination for luxury hospitality.

— anam@khaleejtimes.com



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