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According to an exclusive report by a Bollywood news portal, actor Salman Khan has sold the rights to his upcoming film Radhe - Your Most Wanted Bhai for a whopping Rs230 crores to Zee Studios.
A source told Bollywood Hungama, “Salman has sold the satellite, theatrical (India + Overseas), digital and music rights of Radhe - Your Most Wanted Bhai to Zee Studios for Rs230 crores, which is the biggest deal in Covid times. They have been discussing the possibility of collaboration all through the lockdown and the deal was finally cracked early in December. It’s a reasonable deal that has led to a table profit for Salman whereas Zee, too, doesn’t have much risk involved given that Salman’s films command a great return value in terms of digital and satellite viewing side by side music streaming on various platforms.”
The source further said, “It’s a blanket deal, and a beginning of partnership for the two. Salman’s production, Kaagaz featuring Pankaj Tripathi, too, is seeing a premiere on Zee’s streaming platform. He also has a multi-film satellite deal with Zee Network and his last 3 releases – Race 3, Bharat and Dabangg 3 – saw the world television premiere on Zee Cinema.”
Salman wrapped the shooting of Radhe - Your Most Wanted Bhai in October and since then he and his team have been working on the post production aspects of the film.
It was rumoured earlier that Radhe - Your Most Wanted Bhai would be released theatrically by Yash Raj Films.
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