Artefactum Gallery recently unveiled its latest collection of natural artefacts collected from privately funded expeditions and hunting
uae5 hours ago
YouTube has announced the launch of the first edition of The Lantern, an award that recognises creative advertisement campaigns created in the Middle East and North Africa (Mena) during the Holy month of Ramadan.
The Lantern is set to look for the most impactful commercial offered by the region's creative agencies, media agencies and advertisers.
This award will illustrate and highlight the region's versatile creative works during one of the advertising industry's most anticipated month of the year.
"This award is of great significance because it underlines and celebrates the values of the holy month and will be a great portrait of the region's generous heart," says Alex Brunori, Head of Creative Agencies for Google in Mena
"This is the first edition of The Lantern, and we hope to build the success of this new award in the upcoming years."
At the end of the month-long observatory period, the winning video will be determined using an algorithm based on engagement and views that the commercial has garnered.
These commercials will be ranked by a microsite developed for the competition. The winning video, agencies and advertisers will be announced after Ramadan.
Google experts will assist agencies as well as clients throughout the competition.
reporters@khaleejtimes.com
Artefactum Gallery recently unveiled its latest collection of natural artefacts collected from privately funded expeditions and hunting
uae5 hours ago
Mumbai Indians suffered a 24-run defeat to be eliminated from playoffs contention
sports10 hours ago
Ireland defeated Netherlands to top group stage and earn a slot against Scotland
sports11 hours ago
Group's official says Netanyahu's insistence on attacking Rafah was calculated to thwart any possibility of concluding an agreement
mena11 hours ago
The one-day event, accredited by CME, fielded experts from across the globe to discuss cutting-edge advancements in cardiac care
kt network11 hours ago
The inaugural flight took off on Thursday, May 2, according to Indian media outlets
uae11 hours ago
The former security guard set for international debut after famously taking the wicket of Steve Smith with his first ball in Test cricket in January
sports12 hours ago
Mohammed Fattah Al Burhan Rahmane was riding his motorbike in Ankara in March when he collided with a utility vehicle
mena13 hours ago