Yas Island launches summer campaign

Yas Island is giving visitors over 1 million reasons to visit this summer with the launch of the Say Yas campaign. Launching on 7th July and running until 16th September, Say Yas will include a range of cool offers, exciting experiences, new events and the largest prizes Yas Island has ever seen - a staggering Dh1,000,000 in cash, three luxury Maserati, each worth more than AED 400,000 and more. 
Other incredible prizes under the Say Yas summer campaign include a trip for four people to the Ferrari factory in Maranello, Italy, including Etihad flights and luxury hotel stay; weekly draws for VIP Yas Island staycations; and three weekly gift vouchers worth Dh10,000 each for the 370-store Yas Mall, the largest mall in Abu Dhabi. 
Under Say Yas, guests staying two nights or more at any one of the Island's seven award-winning hotels will also receive an unlimited access pass to both Ferrari World Abu Dhabi and Yas Waterworld - allowing them to experience the thrills and fun of two world-class theme parks for the duration of their stay at no extra cost. Yas Island Summer Packages will also be available online through Yas Island's new booking center (online.yasisland.ae) or via Etihad Holidays. 
Commenting on the Say Yas campaign and Yas Island's summer season, Mohammed Al Zaabi, CEO of Miral, said: "The Say Yas Summer campaign is a reflection of the exciting experiences and attractions that Yas Island has come to be synonymous with." 
"Yas Island is a vibrant year-round destination for the whole family and as the summer months have become a crucial period for both the tourism and retail sectors, our summer campaign plays an essential role in positioning Abu Dhabi as the 'coolest' summer destination of choice for visitors from around the world," added Mr Al Zaabi. 
Along with the coolest - and biggest - prizes, the Say Yas summer campaign will also start in electrifying fashion with Eid fireworks, 6th July at 9:00pm just beside du Forum and Yas Beach, as it also will see Yas Island play host to an even more vibrant calendar of events all summer as the presenting partner of the Abu Dhabi Summer Season. 
Among the new events will be an Arab Comedy Festival, a Bollywood extravaganza over two nights featuring Shankar, Ehsaan and Loy, Farhan Akhar and Vishal and Shekhar, Fun Nation including Kids Mini Shows featuring SpongeBob SquarePants, Dora the Explorer and Shaun the Sheep. Also new is the 'The District', an activation specifically targeted towards teens and young adults. 
Entry into the Say Yas summer prize draw can be done two ways: by spending Dh500 at Ferrari World Abu Dhabi or Yas Waterworld OR online through Yas Island's new booking center (online.yasisland.ae) or via Etihad Holidays.  Entrants will be in the running in three types of prize draws; a weekly draw for either one of three Yas Mall vouchers (valued at Dh10,000) or a Yas Island VIP vacation package which will include a hotel stay, private cabanas at Yas Waterworld, four 'two park passes' that gives winners access to both Yas Waterworld and Ferrari World Abu Dhabi, and four Etihad flights to Abu Dhabi if the winners lives in the GCC; three Maserati prize draws, as well as two Grand Prize draws to conclude the three-month-long campaign: the first prize of Dh1,000,000, as well as a second prize of  a trip for four people to the Ferrari factory in Maranello, Italy, including Etihad flights and luxury hotel stay. Those spending 500 AED at Yas Mall will be in the running to win all weekly draws including the Yas Mall vouchers and the Yas Island VIP packages, one of the three Maserati, as well as the second prize trip for four people to the Ferrari factory in Maranello, Italy. 
With numerous Island-wide activations and various events under Say Yas still yet to be announced, the campaign will also complement a wide variety of activations and offers taking place at attractions across Yas Island. Families visiting the award-winning Yas Waterworld or Ferrari World Abu Dhabi can enjoy a special summer promotion whereby they purchase three tickets to the park and receive a fourth one free. 
Yas Waterworld is also allowing families to beat the heat this summer with a new Family Pass, which gives families of four or more the option to visit the park for only Dh180 per person, with free entry for nannies and children under three years. The Emirati-themed waterpark has also lined up a number of weekend events that will see visits from 'Iftah Ya Simsim' characters, performances by traditional Emirati drummers for Eid Al Fitr and Eid Al Adha, a live DJ and a variety of games for the entire family to enjoy. 
"The Say Yas campaign fully compliments and supports what is a collection of dynamic, world-class attractions that are bustling with fun activities all year round. Through Say Yas, we are inviting the world to see all that Yas Island has to offer, at any time of the year.  From electrifying thrills at Yas Waterworld and Ferrari World Abu Dhabi, some of the world's best shopping at Yas Mall, the enjoyment of friendly competition at Yas Links, the serenity of Yas Beach and the diversity of water activities, cuisine and sport at Yas Marina, Say Yas gives visitors just one more reason to visit what is truly a one-of-a-kind destination." 
For more information on the Say Yas summer campaign including offers, travel packages, events, and prize entry, visitwww.sayyas.ae.

• Abu Dhabi