The Emirates called for strengthening the international humanitarian response and providing urgent relief to those in need
mena3 hours ago
New York - Facebook will soon make its Instant Articles programme live, with publishers like NBC News and the New York Times already in the fray.
Other early-stage partners include the Guardian, BBC News, Spiegel Online and Bild. Facebook would host the content on its servers so that it loads faster than regular article posts on mobile phones.
Publishers are ready to ramp up content distribution on Instant Articles, with some newsrooms preparing to post a few dozen stories a day, the Wall Street Journal reported.
By publishing articles directly to Facebook through Instant Articles instead of linking back to their own websites, publishers hope to increase the exposure of their content on the social networking service, especially on mobile devices, and improve load time.
Under the new programme, publishers will get to keep 100 percent of revenue brought in from ads that they sell and 70 percent if Facebook sells the ad.
The WSJ quoted sources as saying that The New York Times was ready to publish some 30 articles per day directly to Facebook's news feed and the Atlantic might make most of its content available through the programme.
Both outlets are already prepared to start publishing, and only waiting for Facebook's nod. A Facebook spokesperson was reported as saying that the programme would begin soon.
"We're excited for the next phase. At the outset we'll be putting most of our content into the feed and will closely monitor the effect," Atlantic chief operating officer Bob Cohn was quoted as saying.
According to Chief Executive Jonah Peretti, BuzzFeed intends to publish as much content as possible to the Facebook stream.
Initially, Facebook plans to make the articles visible to only select groups of users to see how they react, according to Peretti.
Facebook created a stir last month when it announced it was partnering with nine major news organisations for Instant Articles.
On May 13, five companies -- including BuzzFeed, the Times and National Geographic -- each published one story directly on Facebook to much fanfare, but since then no other Instant Articles have appeared.
Eventually, Facebook plans to give news organisations the ability to publish Instant Articles whenever they want.
The Emirates called for strengthening the international humanitarian response and providing urgent relief to those in need
mena3 hours ago
Photonics is the study of light and has several applications including LED, VR, holograms, high-speed internet and solar panels among other things
uae3 hours ago
A delegation from Egypt arrived in Israel on Friday hoping to revive the truce negotiations
mena3 hours ago
The decision aims to protect the safety and security of pilgrims
gulf4 hours ago
They have been carrying out rescue operations for the last four years, drawing on their extensive experience in saving people from desert terrain
uae5 hours ago
Dubai Amateur 17-year-old Oscar Craig continues to showcase his impressive form with third-round level par 72 at Saadiyat Beach Golf Club
sports5 hours ago
The tragic incident led to the death of a number of innocent people from Yemen
mena5 hours ago
Alongside regional leaders, US Secretary of State Antony Blinken will attend the meetings
world6 hours ago