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Shoppers rushed to various malls for their year-end shopping needs as the 23rd edition of the annual Dubai Shopping Festival (DSF) kicked off across Dubai on Tuesday.
On Tuesday noon, roads leading to some malls started experiencing heavy traffic, parking spaces were hard to find and some Metro stations registered higher footfall as shoppers took advantage of the huge discounts ranging between 25 to 90 per cent at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me'aisem, City Centre Barsha and City Centre Al Shindagha.
The supersale, which starts from 12pm and runs until midnight, gives customers the chance to get their hands on amazing deals. Moreover, shoppers who spent Dh300 during the 12 hours entered into a draw to grab the grand prize of Dh50,000 worth of shopping vouchers.
Shoppers were also treated to in-mall entertainment. At The Dubai Mall, drummers, harpists and musical waiters provided music and cultural programmes.
Chinese national Li Zhu, who has been in Dubai for the first time told Khaleej Times that he is amazed with the colourful and shopping tradition in the emirate. "There are music, fireworks display and, of course, prices of many shopping items are very tempting," he said.
Shoppers looked for the best deals in jewellery, gold, fashion items and gadgets. Some also planned to redecorate their homes for the coming new year while others bought late Christmas gifts for their families and friends.
Staff at malls also showed their excitement for the annual shopping festival. Filipino expat Aimee Payoyo said the DSF means more sales for their company and more sales means bonus for them (staff).
At night, Dubai skies were lit with spectacular fireworks over at Al Seef, La Mer and The Beach opposite JBR.
The shopping extravaganza will run daily until January 27,2018 offering tourists and residents five weeks of incredible shopping experience.
angel@khaleejtimes.com
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