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When Chandana Hiran was a child, strangers would urge her to lighten her skin. Today the Indian student is leading a campaign against whitening creams as global anti-racism protests highlight the obsession with fair complexions for many in Asia.
The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. L'Oreal and Johnson & Johnson announced similar initiatives. (L'Oreal to drop words such as 'whitening' from skin products).
"They have been thriving on selling insecurities to women," 22-year-old Hiran, who launched an online petition against Fair & Lovely, told AFP.
"The narrative is that if you are dark-skinned, you cannot achieve anything in life. So being a dark-skinned girl I've always felt that maybe... I need to be fair. If I'm not, then maybe I don't deserve those things."
India confronts long-held bias against dark skin.Multinationals have long profited from sales of whitening creams, facewash and even vaginal bleaching lotions, by advertising the message that beauty, success and love are only for pale-skinned people.
A growing number of Indians are speaking out against cosmetic giants selling skin-whitening creams as global anti-racism protests shine a spotlight on Asia's obsession with fair skinhttps://t.co/ME3Om1rgI9 pic.twitter.com/NQuRsOfGTY
- AFP news agency (@AFP) July 10, 2020
Many of the tweets directed at @kavita_krishnan were Islamophobic and about the colour of her skin. Watch the full video on our #Youtube channel: https://t.co/YzFuf2DykF"There's no letting society off the hook here," activist Kavita Krishnan told AFP.
It's time for Twitter to take action! #TrollingVerified pic.twitter.com/wPGMxGxJQe
- Amnesty India (@AIIndia) February 2, 2020
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