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Emirati Noura Al Serkal had been thinking of starting an interior designing business for a while. And so, when the opportunity came to enrol in a cultural entrepreneurship programme and learn how to make money from a cultural business for the community, Noura grabbed it with both hands.
She was one of the 23 established and emerging Emirati creative professionals accepted for the Cultural Excellence Fellowship (CEF), a rather unique initiative of the Abu Dhabi Music and Arts Foundation (ADMAF) and the British Council in association with Mubadala.
This was two years ago. On Wednesday night, Noura and her fellow cultural entrepreneurs received their course completion diploma in an honouring ceremony held at the majlis of Shaikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development.
"In the first year of the programme, we had lectures and seminars held by experts from abroad, teaching us how to build social enterprises," Noura told Khaleej Times. "Then, in the second year, private mentorship started, where we had to build a business, to create something positive for the community.
"I found the programme very useful. When I entered it, I never did think about a business that could improve the community, so it changed my perspective. Another big plus was that I got to learn from experts, people who run festivals and cultural events abroad, and it was nice to be able to ask them questions."
Community-strengthening business plansThe Cultural Excellence Fellowship equipped Emiratis to come up with business plans that had to have a positive impact on the community. Some of them were:
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