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Aloft City Centre Deira on track for 2018 launch

Staff Report/Dubai
Filed on September 4, 2017
Aloft City Centre Deira on track for 2018 launch
The cinema-themed hotel is intended to extend a novel experience through the integration of intelligent technologies.

(Supplied photo)

Majid Al Futtaim on Monday celebrated the topping out milestone for the new Aloft City Centre Deira in Dubai.

Set to open in the first quarter of 2018, the hotel spans an area of 28,800sqm and aims to redefine the upscale hospitality offering in the GCC. Announced in collaboration with Marriott International, the hotel development broke ground in June 2016 with the installation of the initial guide beam and has now completed the installation of the final concrete pour for the project.

Located in the historic heart of Dubai, the Aloft City Centre Deira, Dubai, offers tourists and the local community access to an all-star line-up of hotels surrounding the iconic City Centre Deira. The hotel development marks the 13th addition to the Majid Al Futtaim - Hotels portfolio and sixth hotel development in Deira and; introducing a distinctive destination experience to the vibrant heart of the city, powered on an integrated mix of world class hospitality, leading retail, leisure and entertainment offerings.

Designed to meet the needs of diverse audiences, with a special emphasis on millennials, the cinema-themed hotel is intended to extend a novel experience through the integration of intelligent technologies, vibrant interiors and ambience, and memorable dining, leisure and entertainment options.

The Aloft City Centre Deira, Dubai marks the fourth hotel partnership between Majid Al Futtaim and Marriott International, which already includes Sheraton Dubai Mall of the Emirates, Le Meridien City Centre Bahrain, and Westin City Centre Bahrain.

"The Aloft City Centre Deira, Dubai, is a significant milestone in Majid Al Futtaim's ambitions and investments to bring our integrated destination offering to life. We look forward to opening the doors of an all new urban lifestyle experience and technology driven vision to both engage and enthral our guests, with our partners Marriott International. It has been an exciting 15 months since we broke ground and it is thanks to the dedication and passion of our teams that we continue to achieve new milestones and establish new benchmarks for the hospitality sector in the region," said Jalil Mekouar, CEO of Majid Al Futtaim - Hotels.

Aloft City Centre Deira, Dubai, features 304 spacious guest rooms, including 29 suites and offers direct connectivity to the shopping mall via a direct link on Level 2. Guestrooms on Level 5 of the hotel, comprising of four suite rooms, 25 standard rooms and associated public circulation areas, will immerse guests in a 'world cinema' and experiential journey.

Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International added, "Aloft City Centre Deira continues to make great progress and we are excited about introducing the Aloft brand in the heart of Deira early next year. While we continue to work closely with the Majid Al Futtaim team on the project, we are also focusing on bringing on the right talent to ensure the service levels and overall guest experience are in line with Aloft standards."



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