Dubai Tourism opens first office in South Korea

Continued promotional activities across the globe contribute to a 9.6 per cent increase in visitors' numbers in the first nine months of 2015 compared to the same period last year.

Dubai Tourism marked the opening of its first office in South Korea last week with an Emirati-style ceremony, hosting major partners from the travel industry and media in the country.

Speaking at the opening ceremony of the office, located in Seoul, Issam Kazim, CEO of Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) commented: "With a 10% increase in visitors from South Korea in 2014 compared to the previous year, we have opened Dubai Tourism's first office here to drive growth from a market in which, like many countries across Asia, we see significant potential."

"Emirates operates one flight per day between Dubai and Seoul under a code-share agreement with Korean Air, and Korean Air operates a further flight per day. Our new Korean office will engage with the travel trade and end consumer, highlighting the superior destination offering of Dubai to a market that is primarily seeking family, honeymoon and luxury holidays," he added.

During the opening ceremony, Issam Kazim made reference to the strong overall visitor growth during 2014, which has continued during the first three quarters of 2015.

• Dubai