The paths of these two stars have intersected on several occasions due to their association with the luxury brand Bulgari
entertainment5 hours ago
A number of social media influencers do not clearly mention if their posts are "paid advertisements" or a "personal post", the Federal National Council (FNC) heard on Tuesday.
FNC members are calling for "closer observation" over content shared by social media influencers, particularly those on Instagram and Snapchat.
The call came after a heated discussion over the role of social media and unlawful brand endorsements, at the FNC headquarters.
Members raised their concerns to Dr Sultan Jaber, Minister of State and chairman of the board of the National Media Council (NMC). They stressed that social media influencers, including many "fashionistas", who do not notify the public whether their posts are paid, will soon face potential penalties when the NMC's new electronic media regulations are enforced by the end of June.
In February this year, the NMC announced new rules for the use of electronic and social media platforms, which aim to make them more reliable for millions of users in the UAE.
The rules stipulate that any UAE-based social media users who take payments in return for promoting brands, goods and services, must take a licence by the end of June 2018, and those who fail to comply with the new regulations will face fines of up to Dh5,000 and having their social media accounts and related websites or blogs shut down, besides an official warning from the government entity.
The regulations also state that an influencer should distinguish between advertisement content and purely personal ones.
"This is a business, just like any other, and these social media influencers must be transparent, especially since many of them have hundreds of thousands of followers who trust their judgment," said FNC member Hamad Al Rahoomi. "If you post a video promoting a cafe, you need to inform your followers that you are being paid for it, before being paid." Al Rahoomi pointed out that awareness is crucial when it comes to ensuring that social media followers and consumers' rights are protected. "This is part of consumer protection, yet we still find many social media influencers not abiding by the regulations."
The paths of these two stars have intersected on several occasions due to their association with the luxury brand Bulgari
entertainment5 hours ago
The students' demands range from a ceasefire in Israel's war with Hamas to calls for universities to stop investing in Israeli enterprises
world5 hours ago
Despite Kohli's flowing form ahead of the T20 World Cup in June, pundits have raised concerns over his strike-rate
cricket5 hours ago
Saudi Arabia has begun to explore extracting lithium from sea water
business6 hours ago
Speaking after meeting Lebanese leaders, French foreign minister says there had been "a lot of progress" over the French proposals
mena6 hours ago
The three-shot winner from Japan says he is aiming to become a member of the PGA Tour in the future
sports6 hours ago
Big-hitting Nienaber falters at the finish to settle for secondwhile former Abu Dhabi resident David Horsey takes the third spot at Saadiyat Beach Golf Club
sports6 hours ago
The UAE is India's second-largest export destination after the US
economy7 hours ago