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Boxing icon Mike Tyson has chosen Dubai for the official announcement of his new business venture, a franchise of fitness centres called the Mike Tyson Academy (MTA). MTA has already garnered international interest with academies looking to open in the Middle East, Australia, France, West Africa and China.
Tyson,who held the undisputed world heavyweight championship and record of being the youngest boxer to win the WBA, WBC and IBF heavyweight titles at the age of 20, will hold a press conference hosted by radio presenter Kris Fade at the Burj Khalifa on May 4.
Tyson said, "Dubai has established itself on the world map by hosting many leading sporting events and icons and there is definitely a niche in this market for a fitness centre that is associated with quality and driven by a hard-core, challenging philosophy like mine. I am positive that this is going to be only the beginning of a long-running successful association between myself and the region."
Fitness, for Tyson, has to be well-rounded and the centres will feature cardio, strength, functional training and boxing. There will be a full-scale boxing ring in every location and a host of group training and functional classes to take fitness programmes a notch higher.
For more information, check out www.miketyson.com
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