Facebook lets advertisers ‘sponsor’ user updates

SAN FRANCISCO - Facebook is rolling out options for advertisers to pay to “sponsor” comments people make about businesses, places or products at the world’s largest online social network.

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By (AFP)

Published: Thu 27 Jan 2011, 12:22 PM

Last updated: Tue 7 Apr 2015, 10:02 AM

A Sponsored Stories tool allows advertisers to take “word of mouth recommendations and promote them” to eye-catching notices on Facebook user pages, engineers at the firm said in an online video Wednesday.

“It’s not a message saying you should buy this thing or you should come to this website,” an engineer said in the Facebook Marketing Solutions video. “It’s your friend saying ‘Look, I did this and I want to tell you about it.’”

Sponsored Stories are updates or location check-ins that Facebook members post to be seen by friends and are only shared with those in a person’s chosen circle of contacts at the online community.

(AFP)

Published: Thu 27 Jan 2011, 12:22 PM

Last updated: Tue 7 Apr 2015, 10:02 AM

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