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Memac Ogilvy saw 17 of its campaigns shortlisted in Cannes and paved the way for Ogilvy & Mather to make history and win the coveted Cannes Lions 2012 Network of the Year Award, the most prestigious accolade in the advertising industry.
Three Gold Lions were awarded for the Tunisian campaign “Return of the Dictator Ben Ali” in the Promo, Activation and Branded Content categories and one Bronze Lion in the film category. A Silver Lion was awarded for the Ikea campaign in the cyber category.
“To be awarded three Gold Lions at Cannes is as good as it gets in our industry. It’s the summit. But this success hasn’t come by chance — it is the direct result of painstaking planning to take our creativity to a level where we are the equal to, or better than, the best in the world. We have done that,” Memac Ogilvy Middle East and North Africa chairman and chief executive officer of Edmond Moutran, said.
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