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Castrol Lubricants: Heroes of the auto maintenance industry

Filed on April 4, 2020

The liquid engineering brand's workshop sterilisation drive strives to create a clean and safe environment for mechanics

Proper sanitisation of facilities and surroundings is key to reducing risks of illnesses. Following the global spread of Covid-19, this concept applies more than ever to the environment mechanics operate in, such as physical restrictions within bays and inevitable contact with dust and grease in daily routine.

With this in mind, Castrol Lubricants, in collaboration with its national distributor Central Trading Company - part of Al Rostamani Group - is prioritising the well-being of the mechanics community with a powerful sterilisation drive across its branded workshops. The initiative, which is part of its 'We Care For You' campaign, aims to integrate strict hygiene measures among mechanics, and also extends to secure the well-being of end-customers.

Castrol Lubricants, a 120-year-old global brand associated with quality automotive solutions in the UAE, duly recognises that workshops require extra due diligence to keep the ambience clean, sterile and safe for mechanics and customers alike. The brand is further driven by "people's safety agenda" as a top priority. It demonstrated world-class leadership by putting a rigorous hygiene protocol in place, and frequently sterilising all surfaces and premises in its branded workshops facilities across the UAE.
The campaign also focuses on periodic hand sanitisation for both mechanics and customers. This is strictly enforced to eliminate the chances of contracting an infection.
Keeping up with the need of the hour, Castrol Lubricants deployed a professional sanitising crew who are well-trained in implementing the hygiene protocol and globally recognised for their safety guidelines. The crew has played a stellar role and acted by example as Castrol Lubricants' frontline heroes, offering effective protection against the prevailing Covid-19.

Castrol Lubricants' marketing leadership, demonstrated by its 'We Care For You' campaign during these challenging times, is well-appreciated by industry experts. The brand's efforts are considered "path-breaking" across various sectors, notably for their proactive measures dedicated to protect the mechanics and workshop community as it joins the fight against Covid-19.

Prior to the sterilisation drive, Castrol Lubricants prepared over 2,000 special kits containing a user-friendly visual guide, hand sanitisers and wet wipes to raise awareness of personal hygiene among the mechanic community, in addition to posters shared across independent workshop outlets explaining the significance of the campaign.
Castrol Lubricants' commitment to stakeholders and loyal customers in these testing times is exemplary and has shown the way for many other brands to follow towards bringing a sterile and clean workshop environment.

This content comes from KT Engage, the brand marketing unit of Khaleej Times.