Announcing the concept at a press conference in Le Meridien yesterday, Naresh Oberoi, the organiser of the event, said, "We have always believed that music concerts are the ultimate in 'value for money' entertainment, vis-à-vis film star shows. One World One Music was something, which we have believed in wholeheartedly from day one and we knew that we will definitely make a difference."
Sonu Nigam who will be performing with his sister added, "Music is an element that brings people together no matter where they are from. Since our last concert, our music has changed and developed so the audience can expect something different from us. Our grand finale will see me performing with Junoon, which I am sure will be a hit with the crowd.
"My dream is to see the entire world in a state of utopia, where everyone is at peace and harmony. This is why I am associated with this concept since inception," said the singer whose next album, which has been produced in the US, is due for release.
Ali Azmat of Junoon also shares the same point of view. "People from the sub-continent appreciate our music because we share a common culture. I am happy that youngsters are ready to let go of hatred." His new album Deewaar is an attempt to bring down the wall between the two countries.
"Junoon, the Sultans of Sufi rock, kicks off the show with their chart-bursting numbers and plays on for a while when Sonu will take over the show along with the members of his Indian troupe. Later the musical ambassadors from both sides of the border join for a grand finale, which is worth seeing," said the organiser.
Gates open at 8.30pm and the show starts at 9.30pm. The show, being sponsored by Coca Cola is co-sponsored by Khaleej Times.
Israel's foreign ministry deputy director-general was speaking from Dubai, where he is currently attending COP28