The journalist was detained for allegedly spreading "fake news" about the armed forces
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Emirati entrepreneur and designer Fatma Al Hashimi says her design boutique concept, HASH, launched along with her sister Mariam Al Hashimi, is one "built on a belief." In a recent interview with City Times, she spoke about the brand's journey, the impact of the coronavirus pandemic on fashion and business, and HASH's latest collection for Eid Al Adha.
"HASH is a belief in dreams, in aspirations, and in passion," says Fatma, adding, "What is today a full-fledged brand, started out as a hobby. In 2015, when I returned from the United States, I noticed that colourful abayas were in vogue. So first, I and my sister Mariam started wearing colourful abayas - we would buy fabric, design, stitch, and create abayas that caught attention wherever we went wearing them."
She revealed that family and friends were supportive of the sisters' efforts. "We were complimented by friends and family members who encouraged us to think in the direction of creating our own clothing line. This was the moment we realised that we need to seriously think about it. Our passion for fashion and attention to detail, our love for beautiful, comfortable, and eye-catching outfits and our knowledge of the intricacies like stitching and selecting fabric helped us create a brand which today has an identity and niche of its own."Blue mid waist dress . Hand emb detailView this post on Instagram
A post shared by HASH. ByALHASHIMI (@hashdesign_) on
She speaks in glowing terms of UAE as a growing fashion destination and says her brand has greatly benefited from the international exposure the country provides. "UAE is at the forefront of the concept of civilization and a melting pot of cultures. In the fashion industry, UAE has attracted international designers of different nationalities, and hence I've had the advantage of learning in an environment, which is multicultural and multidimensional. This also means that you can get feedback from a truly global peer group and customers. The journey of our brand has greatly benefited from the international exposure that UAE has provided us."
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