Ahead of the Arabian Travel Market (ATM), which commenced in Dubai yesterday, three European partners of the Inter-Continental Hotels group (IHG) were in the city to promote the launch of the marketing triangle between the Inter-Continental Vienna, Prague, and Budapest ...

By A Staff Reporter

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Published: Thu 6 May 2004, 1:40 PM

Last updated: Thu 2 Apr 2015, 12:57 AM

among Middle Eastern travellers.

Christian Pertl, Area director of sales and marketing Austria for Inter-Continental Vienna, said the Middle East was an important sector for the IHG, and was the special focus of this year's "Three Reasons" promotion, with tourists from here accounting for 3,500 room nights in Inter-Continental Vienna last year during the months of June and July alone.

He noted that this year, an increase of 1,000 people were expected, given the fact that Austrian Airlines now had almost daily connections to Dubai, and Emirates Airlines had just launched a new one this week.

Commenting on the IHG being the world's largest by number of rooms, he noted that the Inter-Continental Vienna, InterContinental Prague and Inter-Continental Budapest, were key destinations in Central and Eastern Europe. Together the three capitals shared a long history and were perfect places for today's demanding traveller to spend some unforgettable time. He said in future, Vienna Prague and Budapest will be working close together as they are forming a perfect sales cluster in the heart of Europe.

The first three reasons of marketing activity are to announce a launch of a special Middle East Promotion. Pertl, and Robert Landsman, director of Sales Prague noted that they were introducing the concept of 'Three Reasons' in Jeddah, Riyadh, Kuwait, Doha, Abu Dhabi and Dubai during their present Road show.

From July to September all the restaurants and cafés of the 'Three Reasons' hotels will serve authentic Oriental food especially for hotel guests from the Middle East Ñ cold mezze, hot mezze, main courses and desserts. A daily Oriental evening buffet and an oriental breakfast corner will be prepared with the support of chefs from Inter-Continental hotels in the Middle East.

The visiting hoteliers pointed out that the distances between the three cities - Vienna, Prague and Budapest ranged from 250 km (2 and a half hour drive) to 540 km (6 hour drive), and could be overcome easily with a rented limousine car or by train.

The Inter-Continental Wien was located in the very heart of Vienna, opposite the Stadtpark, just a few minutes' walk from the State Opera, Concert Halls, St Stephen's Cathedral and Imperial Hofburg Palace, the business district and the main shopping area. The hotel featured 453 newly renovated guest rooms and suites, and the Club InterContinental floor offering luxurious upgraded facilities for the discerning traveller.

The Inter-Continental Prague hotel, they said, is located in the historical centre and within walking distance of all the city sights.

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