At Shakira's concert, your lips won't dry

MARCH 23RD will see the arrival of Shakira in Dubai. The event looks to be a complete sell out and to maximize the whole experience the organisers, MMI and Mirage Promotions have announced that the ...

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Published: Tue 20 Mar 2007, 11:08 AM

Last updated: Tue 18 Apr 2023, 12:01 PM

Food & Beverage Village will kick off at noon (12.00). Full of exciting entertainment, fans will be able to enjoy interactive activities, music, a funfair or simply chill-out on the lawns in the glorious sunshine.

With a capacity of 25,000 people at the venue, the organisers wanted to make sure that each and everyone has a fantastic experience, and easy F&B voucher systems have been put in place.

Meanwhile MMI will showcase one of its most dynamic brands by bringing the 'Mojito Experience' directly to the fans. This will be created in an exclusive Shakira VIP Lounge where guests will relax and soak up the atmosphere in style before and after the performance. This area will also see the launch of the first ever "smart chip card payment system" - The Concert Card.

The Concert Card will be launched as the latest in event solutions, managed by Vice Versa International and designed to make payments at events easier, efficient and more importantly much faster. The Concert Card will give people access to the Shakira VIP Lounge - Mojito Experience. Once inside, the card becomes an e-purse, using Dirham balance stored on the card to buy food and drink quickly. Credit on the card can easily be topped up during the event at the designated re-loading stations.

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