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The Victorian government is keen to help its food, beverage and agribusiness industries push into new and targeted international markets.
This was stated by Minister for Employment and Trade Louise Asher at the official opening of the Victorian stand at Gulfood on Sunday. Asher is leading a “Super Trade Mission” of more than 150 delegates representing more than 110 Victorian organisations to the Middle East.
A delegation of 60 Victorian food and beverage companies are participating in this year’s trade mission to the Middle East, with a large number exhibiting at a new and expanded Victorian Government stand at the world’s biggest annual food service, hospitality and retail event in Dubai. “I am delighted that the Victorian Government has increased the size of the stand to accommodate the greater interest and expanding needs of the Victorian food and beverage companies that are exhibiting here [Dubai],” Asher said.
The stand is a hub for Victorian food and beverage producers. It accommodates significant buyer matching, product sampling and information throughout the four days of the show. After Gulfood and the Super Trade Mission to the Middle East last year, Victorian food and beverage companies reported anticipated sales of over $135 million for the following 24 months, including big sales of processed foods, dairy and meat.
Minister for Agriculture and Food Security Peter Walsh joined Minister Asher for the official opening of the Victorian stand.
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