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Panasonic names agent in Bahrain
DUBAI - Recently, at a convention in Bahrain, Panasonic Middle East appointed Al Futtaim Sons as the official sole agent for Panasonic products in Bahrain.
Panasonic saw it as a necessity to further penetrate the market with a strong partner as Bahrain is one of the fastest growing countries in the AGCC.
A full marketing and sales office alongwith a dedicated Panasonic outlet showcasing all the latest products will be established by Al Futtaim Sons.
Moreover, the distribution through the sales channels will be broadened and structured to ensure that customers have convenient access to Panasonic branded products.
Shoji Itoh, managing director, Panasonic Middle East said: "Appointing Al-Futtaim Sons as the sole agent for our products in Bahrain is in line with our strategy to add strong, capable partners in important markets. This appointment builds on the excellent growth we have seen.
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