Earlier, interest-free loans were announced for Emiratis whose businesses were affected by the rains, with a grace period of 6 to 12 months
uae4 hours ago
Billionaire entrepreneur Elon Musk, who is attempting to walk away from his deal to acquire Twitter, is seeking documents from advertising technology firms as part of his quest to gain more information on bot and spam accounts on Twitter, according to filings in a Delaware court on Thursday.
Twitter has sued the Tesla chief executive, who has accused Twitter of hiding information about how it calculates the percentage of bots on the service, for attempting to walk away from the $44 billion agreement. A trial is scheduled for October 17.
Musk’s lawyers have subpoenaed both Integral Ad Science (IAS) and DoubleVerify for any documents or communications on their involvement in reviewing accounts or participation in any audit of Twitter’s user base.
IAS and DoubleVerify, which are both based in New York, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.
Twitter, IAS and DoubleVerify did not immediately respond to requests for comment.
In response to a tweet by a user who questioned how Twitter audits its service and also linked to a Reuters story on Musk targeting the ad firms, Musk tweeted: “Those are the questions that Twitter is doing everything possible to avoid answering …”
In a countersuit earlier this month, Musk claimed that Twitter’s monetizable daily active users are 65 million lower than what the company has touted. Twitter has said it stands by its disclosures.
The metric measures users who log onto Twitter through the website or apps that are able to serve ads or used paid products like subscriptions, according to Twitter filings. — Reuters
Earlier, interest-free loans were announced for Emiratis whose businesses were affected by the rains, with a grace period of 6 to 12 months
uae4 hours ago
Following a $3 per barrel average global price increase in March, petrol prices for April increased by 12 fils per litre in the UAE
uae4 hours ago
Annual rents in Dubai are usually paid in two, four or six instalments via post-dated cheques
business4 hours ago
NCM official says May 2-3 is identified as the ‘peak’ of the situation
weather4 hours ago
PSG are still involved in the Champions League in what could turn out to be the club's finest ever season
football10 hours ago
World number three Alcaraz, 20, missed a month prior to Madrid with a forearm issue
tennis10 hours ago
It was Chennai's fifth win from nine matches as they moved to third place in the points table with 10 points
cricket10 hours ago
Earlier, Arsenal held on for a pulsating 3-2 win over arch rivals Tottenham
football11 hours ago