Channel Partner launched for Arab world

DUBAI - Computer Associates, one of the world's largest management software companies, launched recently its Channel Partner programme in the Arab countries. CA's go-to-market strategy is designed to cater to the needs of all CA customers in the region with three partner levels - Affiliate, Premier and Premier Enterprise Solutions Provider (ESP), matching the right partners to the needs of different types of customers, from small and medium businesses to large enterprise.

By A Staff Reporter

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Published: Fri 17 Jun 2005, 11:44 AM

Last updated: Thu 2 Apr 2015, 4:44 PM

"CA has developed its channel programs, particularly its Premier ESP programme, to meet the growing needs of regional businesses that demand integrated IT management solutions," said Michel de Martigny, vice president of sales for CA in the Arab countries. "The driver behind the program is CA's commitment to ensuring customers receive world-class solutions and support services."

The entry-level Affiliate Partner program is designed for resellers who are serving SMBs while the top-end Premier ESP partners are CA's core value-added resellers primarily focused on enterprise customers in the region. Premier ESP partners have to meet strict training and certification requirements to ensure their services meet CA's global quality standards and customer needs.

"CA is the only vendor in the industry that offers end-to-end enterprise IT management, and channel partners will gain from the benefits of dealing with a single vendor for all their requirements, from lower business costs to increased revenue opportunities through to world-class expertise," added de Martigny.

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