Mechanics work in an environment that is prone to dust, dirt, oil, grease, germs and shrapnels. The workshops they operate in lack free physical movement. Due to limited bays and equipment that support car maintenance and repair, they tend to have hands soiled with oil and grease, where if personal hygiene is overlooked, could cause ailments. They operate under stressful conditions such as extremely hot, humid or cold weather for the sake of quality customer service and prompt vehicle handover.
A combination of these leaves mechanics susceptible to exhaustion and puts their health at risk. This is especially alarming with the current Covid-19 condition at hand.
Castrol Lubricants, a 120-year-old global brand associated with quality automotive solutions in the UAE, is notably dedicated to securing the health and well-being of those involved in the sector. In association with Central Trading Company, Castrol's National Distributor and part of Al Rostamani Group, the brand launched 'We Care For You' - an intensive thought-provoking campaign targeted at the mechanics and independent workshops segment.
As part of the programme, Castrol distributed over 2,000 transparent pouches to mechanics across the UAE that contain a kit of disinfectants with an easy-to-follow visual guide on maintaining 'clean and safe' hands.
While English is the primary language in the campaign, Castrol's simple yet well-concocted illustration is aimed to go beyond language barriers and instil the habit of responsible hygiene among a diversified population. Additionally, posters shared across independent workshop outlets explain the significance of the campaign.
Additionally, Castrol is educating frontline salesmen on basic health measures and this in turn equips them with the knowledge to explain and pass on benefits of keeping hands clean, safe and free from germs to mechanics.
Castrol Lubricants is known for its marketing and technology leadership throughout the world, and has always been at the forefront when it comes to protecting its customers and consumers.
| 10 Castrol vans deployed to mobilise the distribution of personal hygiene kits across the UAE 2,000+ mechanics were given the hand sanitiser pouches 3,000+ posters printed and displayed in independent workshops for communication 5,000+ Leaflets printed and distributed to mechanics on how to prevent Covid-19 |