Nasser hospital in Khan Younis was attacked by Israeli army for over a week in February, saying Hamas was holding hostages there
mena2 hours ago
This is a significant development for the UAE, and will be the first of its kind in the region. The UAE TAM project will involve the placement and use of a device known as a PeopleMeter in a selected number of residences across the UAE in order to collect statistics and information regarding audience viewing preferences.The objective of this project is to develop a deep and detailed understanding of TV viewership in the UAE to ensure that the commissioning and development of television programming and advertising are strategic in their design and execution. In addition, the project aims to generate ratings that will be used as a currency of trade for the media industry.
The National Media Council will issue the necessary and appropriate regulations to establish the UAE TAM project, issuing any necessary licences for the ratings company (which will be known as the Emirates Media Measurement Company) to implement the UAE TAM project and generally regulating and supervising the company. Announcing the agreement, the National Media Council stated: “This project represents a milestone for the media industry in the UAE. Audience information will represent a crucial key indicator to the broadcasters as well as the advertising community. Advertising revenues are driven by audience estimates and major investment decisions in programmes.
This will provide a base of information for decision-making on advertising campaigns. Providing audience measurement geared to meeting the highest quality standards will enable the UAE TV industry to make its best business decisions.” - --—
Nasser hospital in Khan Younis was attacked by Israeli army for over a week in February, saying Hamas was holding hostages there
mena2 hours ago
The President was speaking at a graduation ceremony at Morehouse College in Atlanta, Georgia
americas2 hours ago
Martin Griffiths says battles near the Rafah and Kerem Shalom crossings in Gaza's south meant the vital routes are effectively blocked
mena2 hours ago
The military launched a crackdown on the Rohingya minority there in 2017 which is now the subject of a United Nations genocide court case
world2 hours ago
Fresh signs of a cooling economy calmed inflation worries
markets2 hours ago
Ferrari's Charles Leclerc took third in the seventh round of the season
f13 hours ago
Six people including 90-year-old former Air Force pilot Ed Dwight will blast off to space from the Launch Site One base in west Texas
space3 hours ago
Usyk is the first boxer to become undisputed heavyweight champion since Lennox Lewis beat Evander Holyfield in 1999
sports3 hours ago