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The ceremony was organised by the Dubai-based Entourage Company, which introduced the cutting-edge technology for the first time in UAE. It featured a futuristic hologram show and 360 degree projection technology to launch the book Sheikh Sultan.
It has also set a new standard in events management at the inauguration of the 30th edition of Sharjah International Book Fair.
The display took two months of preparation, involvement of over 100 skilled professionals from Europe and Dubai to bring to life this stunning concept. There was great anticipation and excitement in the build up to the event, as the landmark dome took shape next to Sharjah Expo.
Speaking on the successful completion of this trend-setting event, Mohammed Tayem, Managing Director of Entourage, said, “We believe in doing things differently by pushing the boundaries of excellence, while all the time keeping the key objectives of our clients at the core of our solutions. Our 360 degree approach exceeds client expectations every time.”
Present were Shaikh Sultan bin Mohammed bin Sultan Al Qasimi, Sharjah Crown Prince, Deputy Ruler, a number of Sheikhs, ministers, Arab Information Ministers, Saudi officials, ambassadors, senior officials and media.
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