African travel executives briefed on Dubai tourism

dubai - Over 300 senior management executives get insights on Dubai attractions, activities

Dubai Tourism recently hosted over 300 senior management executives from 12 African countries for a six-day familiarisation trip "aimed at positioning the emirate as a leading destination of choice".

Visitors from South Africa, Ghana, Nigeria, Kenya, Zambia, Ethiopia, Zimbabwe, Seychelles, Mauritius, Uganda, Tanzania and Cote D'Ivoire were given first-hand insights into the array of attractions and activities that Dubai offers, with a focus on the city's cultural activities during the holy month of Ramadan, followed by the Eid celebrations and the Dubai Summer Surprises.

"This African mega familiarisation trip has the dual objective of showcasing Dubai as the destination of choice for families and travellers from one of the world's largest continents," said Issam Kazim, CEO of Dubai Corporation for Tourism & Commerce Marketing.

Kazim noted that Dubai received close to a million African tourists last year.

"We continue to work closely with our stakeholders and partners to encourage more visitors from African source markets. driven by a strong development of overall product offering, which sees a number of key theme parks, retail propositions and attraction-led experiences which will strongly resonate with African visitors," Kazim added.

The African delegation also attended a Dubai Tourism conference and workshop which provided an overview of Dubai's tourism offerings and the kind of support that is being offered to the African travel trade to promote Dubai in their continent.

The conference was followed by an exhibition on site featuring booths set up by various partners of Dubai Tourism to give the African delegation, which includes owners and CEOs of travel companies, an opportunity to learn more about the luxury and family tourism products and properties in Dubai.

- business@khaleejtimes.com