Dubai - The short clip, which is a teaser to the film that is scheduled to release on December 10, is grabbing eyeballs all over the internet.
Published: Sun 4 Dec 2016, 5:32 PM
Last updated: Mon 5 Dec 2016, 9:28 AM
If you love Shah Rukh Khan and Dubai, this video will throw you into a tizzy!
The actor's calendar is choc-a-bloc with new releases and a series of short films to promote his 'second home'. "This is my Dubai, be my guest," says an excited King Khan as he spreads his arms wide open welcoming people to the emirate.
The short clip, which is a teaser to the film that is scheduled to release on December 10, is grabbing eyeballs all over the internet. It shows glimpses of the sparkling city, including the Dubai Metro, fountains and the skyline.
Shah Rukh Khan has collaborated with Dubai's Department of Tourism and Commerce Marketing (DCTCM) for a series of short films. The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through his eyes.
Expressing his love for the emirate, the Bollywood actor had earlier said, "I am such a big fan of Dubai and its people. I have come here to shoot some films that will talk about the tourism that is available here. I like the fact that I have a house here. My kids love the beach. Everybody has something to do here. I like to be alone, so I like to sit down in the privacy of my house. Rest of the family can shop and go to restaurants. Everybody feels like home here. It is a home away from home."
Issam Kazim, CEO, DCTCM, said, "We are delighted to partner with Shah Rukh Khan for this special project, which highlights Dubai's diverse offerings that cater to every type of traveller. We look forward to exploring Shah Rukh's strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city's evolution and further fortify our bond."
In 2014, Shah Rukh shot for his film Happy New Year in Dubai. He also held the world premiere of the movie at Atlantis. SRK has always said that he considers Dubai as his second home. He said, "Dubai is a second home to me... Whether I am here on vacation with my family and friends or my many business trips here for shoots, it's a city that I truly relate to on so many levels - driven, passionate and spirited. And I can't wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about."
Slated to be released across various Dubai Tourism channels in December, the series of short films will kick-start a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
This campaign underlines the importance of India as a key source market for inbound tourism to the emirate. It has been conceptualised with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent.
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