Etisalat More reward programme ties up 
with Etihad Guest

ABU DHABI — Etisalat’s More loyalty programme and Etihad Guest have announced a landmark partnership paving the way for Etisalat More reward programme members to convert their accumulated Etisalat More points to Etihad Guest Miles.

Every six Etisalat More points earned can now be converted to one Etihad Guest Mile, which can then be redeemed from Etihad Airways against a wide selection of over 1,800 flight and non-flight rewards from over 200 partners.

Etihad’s Chief Commercial Officer, Peter Baumgartner, said: “We are delighted to announce this new partnership between the nation’s industry leaders in telecommunications and aviation. Citizens and residents of Abu Dhabi and the UAE will greatly benefit from the rewards offered by the loyalty programmes from two of Abu Dhabi’s top brands.”

Abdulla Hashim, Etisalat’s Senior Vice President of Business Solutions, said: “Today’s consumers want more from their loyalty programmes and Etisalat’s valuable partnership with the UAE’s national airlines, Etihad Airways, will offer them premium rewards. By simply using their mobile phones, customers can earn More points and get the dual benefit of converting them into Etihad Guest Miles.”

Etisalat is the only service provider in the UAE to offer a loyalty programme. Etisalat is also the country’s largest telecom company in terms of customers numbers and offers the widest coverage across the nation for mobile services. More members can earn points by simply using their mobile phones and can redeem them against purchases from a variety of its lifestyle programme partners. Currently, there are over 600,000 Etisalat More reward members who are subscribed to three different tiers of membership – ‘More Gold’, ‘More Silver’ and ‘More’. Customers who register online for the Etisalat More reward programme at www.etisalat.ae/more get 1200 bonus ‘More’ reward points.

Hashim added: “This tie-up echoes our commitment to add value to our customers by opening up more channels for them so that they can derive extra benefits by being an Etisalat customer. Soon, we will also announce special surprises that are in store for our valued More reward customers to enjoy this summer.”

About Etisalat More: The Etisalat More rewards programme enables Wasel prepaid and GSM postpaid customers to earn reward points for every 1 AED spent. Customers can then redeem these points through purchases with either Etisalat or from its 52 brand partners including: UAE Exchange; Debenhams; Starbucks; H&M; Next; Paris Gallery; Dubai Dolphinarium; Joy Alukkas; Magrudy’s; Life Healthcare; Rotana and Hyatt. —business@khaleejtimes.com