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Dubai, already a tourist hub, is emerging as a preferred destination for medical treatment. The Emirate plans to host half-a-million tourists a year by 2020, who will specifically come here for medical tourism. Within a month of its launch, Dubai has already achieved its target for the year, as tourists are benefiting from the state-of-art medical facilities. The strategy is to provide the best of facilities and diagnosis as tourists come to Dubai for leisure and businesses.
It provides tourists with a one-window opportunity to get themselves thoroughly examined at medical centres, and if need be, get hospitalised and operated. With more than 2,780 health care facilities, coupled with insurance and other accessories, Dubai is the place to go for medical checkups and at the same time be at home in a friendly environment. Which is why Dr Layla Al Marzouqi, Director of Health Regulation and Dubai Medical Tourism Project, says "we don't compete on price, because here in Dubai they can have good leisure and good medicine at the same time."
Dubai plans to concentrate on the experience of the patient and the quality of care. It is rapidly becoming a unique selling point and destination for medical tourism, and is attracting people from the GCC and Africa, as well as from other parts of the world. Tourists from Europe, America and Australia who visit Dubai, and the UAE, for fun and adventure can make use of their valued time here by seeking medical appointments, and undergoing necessary procedures. It is all one-step away from your initiative to get treated.
The health authorities have come up with a vibrant website and an App to help foreigners discover the wonders of medical tourism at their fingertips. Seven areas such as orthopedics, ophthalmology, assisted reproductive techniques, dermatology, bariatric and weight-loss surgeries, plastic surgeries and dental care have been outlined as signature specifics. With Dubai set to host World Expo in 2020, and become the global destination for business and travel, this healthcare initiative will have gigantic dividends in years to come.
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