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To further strengthen its presence in the entertainment space, beIN has entered into a strategic partnership with Turner, a division of Time Warner, to exclusively air Turner-owned channels in the Middle East and North Africa region.
The exclusive partnership was formally executed at a signing ceremony at the beIN Media Group headquarters in Qatar on Wednesday, in the presence of Nasser Al Khelaifi, chairman and chief executive of beIN Media Group and President of Turner EMEA, Giorgio Stock.
As part of the agreement, Turner's popular channels including Cartoon Network, Boomerang, TCM, HLN and CNN HD will now be solely available on beIN Pay TV DTH networks across the MENA region, highlighting the network's commitment to diversify its entertainment offering.
Speaking at the event, Al Khelaifi said: "Our agreement with Turner reiterates our commitment to provide our audiences with the best in global entertainment on our network, and ensures a wider reach and coverage of these channels to their fans in the Middle East and North Africa."
"These channels have earned the trust and loyalty of viewers across the globe and we look forward to entertaining our subscribers with exclusive access to their award-winning programmes and premium content." The agreement comes into effect from January 2016 and is available to existing and new subscribers of the beIN network across packages launched in November 2015.
- business@khaleejtimes.com
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