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The 25 per cent increase in revenue is mainly attributed to marketing strategy as well as the exceptional after sales service and support being provided. Over the last four years XEM’s growth has been driven by its three lines of business (LOBs), which include office, production and XGS with a strong focus on operational excellence and execution.
“We have not only witnessed a 25 per cent growth in revenue but also managed to maintain leadership within the A3 colour copier-based multi-function product segment with a market share of 32 per cent,” said Andrew Hurt, general manager of Xerox Emirates. “Our key strategic plan for 2009 will focus on the five critical building blocks; people, infrastructure and business processes, customer and partner engagement, customer experience
and cash.”
In 2007 XEM invested in the deployment of Lean Six Sigma to support its business objectives and operational excellence, as a result of which 9 green belts were certified. “SEM will continue to deploy Lean Six Sigma to improve efficiency, simplify business processes, add value to our customers and generate revenue,” he added.
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