Dubai: Few days left for Big Bad Wolf book sale to end, avail discounts of up to 80%

Over 1 million titles up for sale, with prices starting from Dh2

By Nasreen Abdulla

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KT Photo/Neeraj Murali
KT Photo/Neeraj Murali

Published: Mon 11 Apr 2022, 6:15 PM

Last updated: Sat 16 Apr 2022, 8:02 PM

The world’s largest book sale is on in Dubai, after a gap of two years.

Book lovers should hurry up to avail fabulous discounts, of up to 80 per cent, on several titles before the sale ends on April 25.

Over 1 million titles are on sale with prices starting as low as Dh2.

The Big Bad Wolf book sale is taking place at the Sound Stages in Dubai Studio City between 10am and 2am.

KT Photo/Neeraj Murali
KT Photo/Neeraj Murali

The sale features a range of books including best-sellers, novels, science fiction, graphic novels and children’s titles.

Have you ever wondered how the name Big Bad Wolf originated? The co-founders had an interesting story to share.

“Our main target market is children,” said Andrew Yap, co-founder of Big Bad Wolf.

“We wanted a character that would appeal to them. A character that is classic. We realized that most of the people in our generation knew the Big Bad Wolf from the story Little Red Riding Hood. However, a lot of younger children didn’t know the character. So we wanted to introduce it to them. Also, I feel like we always remember the villains or bad characters of a story more than the heroes.”

KT Photo/Neeraj Murali
KT Photo/Neeraj Murali

“We also did not have any budgets for advertising and promotions,” added Jacqueline Ng, co-founder of Big Bad Wolf. “So, we decided to use a cheeky name that would also be memorable. We wanted something that captivated the kids’ hearts and to be honest, I think we have succeeded to a large extent.”

KT Photo/Neeraj Murali
KT Photo/Neeraj Murali


Founded in Malaysia in 2009, the Big Bad Wolf has toured 34 cities in 13 countries around the world.

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