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Organised by Ameeraga Tamil Sangam, the event had participants from across the UAE
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For your viewing pleasure: Sony's 4K HDR TVs
Satoru Arai and Vishesh Bhatia at the launch of Sony's new Bravia 4K HDR TVs in Dubai on Tuesday.
Dubai - Tech giant has dubbed it as the "future of television"
The next phase after 4K televisions, HDR - the popular term for High Dynamic Range - is the latest video signal format that can deliver a wider range of brightness and colour, which would make movies and TV shows look more realistic. The HDR signal preserves the brightest and darkest spots on a picture, which gets lost in today's standards.
Now, Japanese giant Sony is giving the opportunity to UAE consumers to own what is the best in TV viewing experience.
"We are happy to introduce to the UAE the next era of television - Sony's Bravia 4K HDR TVs," Satoru Arai, head of Sony Middle East and Africa, said. "No other company can bring this kind of experience alive in consumers' homes."
Sony pointed out that the key to 4K HDR resides in 'Three Cs' - colour, clarity and contrast. "These three are the core elements of picture quality that goes beyond 4K," Arai told Khaleej Times. "With that, we realised making outstanding picture [quality] with our new Bravia TVs".
The new line-up also gives Sony the opportunity to grow even more in the TV market - "six times more compared to one year ago", according to Arai. "This is not just another bunch of new models - this is a technological breakthrough that Sony has introduced," Vishesh Bhatia, chief executive officer of Jumbo Group, told Khaleej Times.
"And by that I mean you get greater clarity, colour and contrast in anything you see on these TVs."
2016 Bravia line-up
Sony will be offering its new ranges - the X85D and the X93D/X94D - in the UAE starting this month.
For the X85D, prices will be at Dh4,999 for a 55-inch black model, Dh5,199 for a 55-inch silver variant, Dh7,999 for 65 inches and Dh14,999 for 75 inches.
For the X93D/X94D - the "ultimate in 4K HDR", according to Arai - prices will be from Dh7,499 for 55 inches, Dh10,999 for 65 inches and Dh19,999 for 75 inches.
All models come with the latest components for 4K HDR and ultra-slim design, plus Android TV and Sony's exclusive Content Bar that allows users to explore a host of movies, music, photos, games, apps, search capabilities and more.
Bhatia praised Sony's recent business performance, saying that these innovations are what make it stand out from the stiff competition. "Sony has that uncanny ability to reinvent itself all the time," he added.
- alvin@khaleejtimes.com
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