IMG Worlds of Adventure expands presence

Dubai - The appointment of Bell Pottinger, Impact BBDO, Havas Worldwide, and Ninth Space follows a round of intensive pitching by international agencies to fill a variety of briefs.

IMG Worlds of Adventure, the world's largest indoor theme park, has announced the appointment of four strategic partner agencies to assist the company in expanding its marketing and communications.
The appointment of Bell Pottinger, Impact BBDO, Havas Worldwide, and Ninth Space follows a round of intensive pitching by international agencies to fill a variety of briefs. The public relations, advertising, social media and branding remits awarded to the agencies will support IMG Worlds of Adventure to meet an ambitious programme to build the brand globally.
Lennard Otto, general manager, IMG Worlds of Adventure, said: "I am confident that, with these agencies, we will be in line with our goal to become one of the world's top leisure and entertainment destinations and we will continue to partner with these and other leading consultants, vendors, and agencies to bring our vision to life. The combined expertise of Bell Pottinger, Havas Worldwide, Impact BBDO and Ninth Space will help to ensure that IMG Worlds of Adventure opens to widespread enthusiasm and interest, not only here in the region, but also internationally."
IMG Worlds of Adventure is 1.5 million square feet and will feature four zones, comprising Marvel, Cartoon Network, Lost Valley - Dinosaur Adventure, and IMG Boulevard. In addition, there will be a state-of-the-art 12 screen Novo Cinema multiplex which will include a cutting edge IMAX screen and two VIP theatres. The park will also host a number of world firsts, with a series of five star rides and attractions set to be announced in the coming months.
- rohma@khaleejtimes.com