Ajman keen to be a hospitality hub

Dubai - The new brand identity has been approved and will be unveiled soon.

The Ajman Tourism Development Department, or ATDD, announced the completion of the new brand identity for the emirate that will promote it as the perfect place to experience UAE's hospitality.
The new brand identity has been approved by Shaikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council, and will be unveiled soon.
Faisal Al Nuaimi, general manager of the ATDD, conveyed the message from Shaikh Ammar to all the departments and institutions involved in building the Ajman destination brand.
During the meeting, he said: "To tell our story, we've created a brand that is modern, unique and embodies the true spirit of Ajman. We've also made a new tagline along with the brand that is colourful and attractive. Today I would like to ask for your support in promoting the new brand for Ajman and to truly embrace it as your own. Together, we can show everyone that Ajman is the perfect place to experience true Emirati hospitality".
Those who attended the meeting were Shaikh Mohammad bin Abdullah Al Nuaimi, Chairman of the Ajman Port and Customs Department; Ali Issa Al Nuaimi, general manager of the Ajman Department of Economic Development; Hareb Salem Al Aryani, general manager of the Ajman Land and Property Department; Omar bin Omair, executive director of the Civil Aviation Department in Ajman; Omar Mohamed Lootah, executive director of operations at Ajman Transportation Corporation; and Ali Mohamed Al Muwaiji, chief executive officer of the Stakeholders Services Sector at the Ajman Municipality and Planning Department, as well as several others from the working group.
Faisal Al Nuaimi briefed the audience on how the new brand identity was created and completed to reflect the vision of the Ajman government as part of the marketing plan for 2016-18 of the ATDD.
- business@khaleejtimes.com

• Ajman