Chinese car brands ripe for the picking among UAE dealerships

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Chinese car brands ripe for the picking among UAE dealerships
The Haval H2 SUV, one of the four Haval vehicles launched by Swaidan Trading in the UAE.

Beijing - Crucial fact: Sales of these autos are doubling year-on-year

by

Deepthi Nair

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Published: Mon 25 Apr 2016, 8:03 PM

Last updated: Mon 25 Apr 2016, 11:55 PM

Chinese car brands currently only account for a small market share in the UAE - in the single digits.
However, of crucial significance is the fact that sales are doubling year-on-year. This trend is expected to sustain as more Chinese car manufacturers focus on overseas markets.
This means rights are up for the picking among UAE dealerships.
Swaidan Trading Company, a wing of Al Naboodah Commercial Group, has just spearheaded the launch of the Haval SUV in the UAE. The dealership aims to sell 1,000 Haval SUVs in the UAE this year.
 
READ MORE: China-manufactured cars ready to roll out in the UAE
 
"The Chinese government wants the car industry to expand in overseas territories as there are too many domestic manufacturers. This is the only way for the industry to be able to compete globally," said Ajit Kumar, CEO of Swaidan Trading.
The pricing of Chinese car models will put them in direct competition with Japanese and Korean models.
"The Chinese manufacturers have already bridged the technology gap between them and others," added Kumar.
- deepthi@khaleejtimes.com


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