Atlantis plans $100m refurbishment

 In line with Dubai Tourism's vision of attracting 20 million visitors per year by 2020, Atlantis has announced an extensive refurbishment programme across Atlantis, The Palm, as well as an expansion with the brands second property, The Royal Atlantis Resort and Residencies also located on The Palm.
Atlantis, The Palm shared impressive results during the first five months of 2017, which saw occupancy levels of 93 per cent on average, with an 11 per cent year-on-year increase.
"We had very strong five months that significantly exceeded our expectations" said Serge Zaalof, chief operating officer Atlantis Resorts & Residences.
Starting on July 4, 2017, the iconic five-star destination resort will embark on a three-year refurbishment programme, including the resorts 1,539 rooms and suites. The project will see 50 rooms and suites refurbished every six weeks, to ensure that guest experience will not be impacted, with completion benchmarked for 2019 just in time for the World Expo 2020.
"April was our strongest month to date since the opening. Such a positive start to 2017 is encouraging and with our continued efforts to enhance the guest experience we are confident that the rest of the year will be successful. Our aim is to constantly innovate with the new room offering as well as the re-design of restaurants and bars we will wow our guests and exceed expectations," Zaalof said.
The room renovation project comes ahead of the launch of Atlantis' second Dubai property the $1.4 billion Royal Atlantis Resort & Residences, which is set to change the landscape of Dubai upon launch in late 2019. This new property will offer 231 Residences and 795 guest rooms and suites on over 10 hectares of land. 
- business@khaleejtimes.com