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Turner, beIN in tie-up to expand MENA reach

Dubai - The partnership will see Turner-owned channels, such as Cartoon Network, Boomerang, TCM, HLN (Headline News) and CNN HD, being offered on DTH (direct-to-home) via beIN's distribution network.

By Staff Report

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Published: Wed 30 Dec 2015, 9:53 PM

Turner, a division of Time Warner, on Tuesday announced a strategic partnership with beIN Media Group. The partnership will see Turner-owned channels, such as Cartoon Network, Boomerang, TCM (Turner Classic Movies), HLN (Headline News) and CNN HD, being offered on DTH (direct-to-home) via beIN's distribution network across the Middle East and North Africa.
Rani R. Raad, managing director, Middle East, North Africa and Turkey at Turner, said: "We are pleased to announce our exclusive partnership with beIN Media Group in the Middle East and North Africa. Together with beIN Media Group, we're expanding our reach to cater to the needs of audiences across the region. Subscribers to the network can enjoy unlimited access to news, movies and animation via our broadcast channels and entertainment offering."
The commercial agreement, which will come into effect on January 1, 2016, is a strategic step towards ensuring wider coverage in the region.
The move also enforces beIN Media Group's entertainment TV segment - by offering Turner channels, beIN Media Group is further strengthening its entertainment category, to add to its subscriber base for its sports offering.
Yousef Al Obaidly, deputy CEO of beIN Media Group, said: "In November, as we launched beIN's entertainment portfolio, we had committed to our subscribers that we will partner with leading global brands to bring them the best of global entertainment. Our partnership with Turner is a step in that direction. Turner channels are gold standard in kids' entertainment and news."
- business@khaleejtimes.com

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