DSF: Rewards app offers prizes worth Dh2 million

Dubai - Malls in Dubai are offering shoppers multiple ways to win big prizes this Dubai Shopping Festival.

By Saman Haziq​

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Published: Mon 21 Dec 2020, 11:33 AM

From staycations, free tickets to fancy cars, a couple of malls in Dubai are offering shoppers multiple ways to win big prizes this Dubai Shopping Festival (DSF) through contactless virtual shopping.

Dubai Festival City Mall and Festival Plaza are giving away 23,000 prizes through a series of promotions this DSF. Gearing up for the exciting DSF season, Al-Futtaim Malls is offering its shoppers multiple ways to win across its two malls – Dubai Festival City Mall and Festival Plaza in Jebel Ail.

Spin and win Dh10,000 daily

New and existing members of the Festival Rewards app will have the chance to win instant prizes including a Dh10,000 gift card daily through the special digital spin wheel at two locations in Dubai Festival City Mall. Prizes will include stays at Dubai Festival City Hotels InterContinental and Holiday Inn, Bounce-X tickets, Novo Cinema tickets and brunch at Crowne Plaza Dubai Festival City. Shoppers at Dubai Festival City Mall also have the chance to win a 2021 Toyota Land Cruiser by spending Dh300 across the mall.

The newly opened Festival Plaza in Jebel Ali is also continuing its one-year celebrations with multiple exciting rewards for shoppers through an interactive augmented reality (AR) gaming platform in the mall. After uploading a receipt to show Dh250 spent, customers will be invited to play virtual Shopping Bag Frenzy game that allows shoppers try their luck to catch virtual shopping bags and win instant cash gift cards.

Participation in the shopping bag frenzy game will also allow customers to go into the draw to win a grand prize of Dh10,000. As part of the celebrations, shoppers can also visit the massive gift box at Festival Plaza to play and win instant daily Festival Rewards credit totaling Dh500,000.

Speaking ahead of this year’s festival, Timothy Earnest, Group Director Al-Futtaim Malls said: ‘’Each year we challenge ourselves to bring our shoppers bigger and better promotions through use of digital innovation, gamification, and new technology. This year, not only are we offering our customers multiple chances to win across both our malls, but we are also providing even further savings with our Festival Rewards app.’’

The Festival Rewards app, launched in September 2020, is free-to-download and available on the Apple and Android store with hundreds of buy-one-get-one offers, special discounts and instant rewards.


Supplied photo
Supplied photo

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