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RTA launches contest for best awareness design

The Roads and Transport Authority (RTA) has rolled out in early October this year a new traffic contest targeting more than 5000 university students inviting them to come up with creative designs in a form of a poster raising the awareness of “Driving Distracters”.

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Eng. Maitha bin Udai, CEO of RTA Traffic and Roads Agency said, “The idea of the contest is based on motivating students to innovate and create modern artistic designs for a poster sending warnings of risks adversely impacting drivers’ attention while driving, such as using the mobile phone.”

She noted that the RTA collaborated with Emirates Driving Institute, the social networking website (tedry.com) and ‘Jawbone’ to bring success to this contest and reward the best three participants with suitable cash prizes and gifts.

“Engaging college students in this contest marks the second time for them to involve in artistic traffic awareness activities organized by the Agency in collaboration with colleges and varsities in Dubai, after the first awareness contest was launched back in 2010 to produce an awareness movie about the safe driving distance, where the RTA honoured the winners in a mega festivity specially held for this purpose,” Udai added.

She said that the Traffic and Roads Agency launched this contest at the beginning of October this year at the Men’s Higher College of Technology in Dubai, and the event will roll on to cover 10 colleges and varsities, targeting more than 5,000 male & female students by sending them personal invitations to participate in the contest. The contest will run until the end of December this year and the top three winners will be announced in the January 2013,” continued the CEO of Traffic and Roads Agency.

“Through these contests we will be focusing on specific topics drawn from traffic accidents data & statistics along with findings of studies addressing the causes of traffic accidents. Traffic studies confirmed that engaging in side activities will always lead to distraction and lapse of concentration during driving, which, in turn, requires constant mental concentration,” she continued.

Maitha indicated that submissions have to be for individuals, and clearly replicate the idea of Driving Distracters. Innovation, creativity and focusing on traffic safety would be the key standards upon which the judgment of a jury panel, consisting of staff from Traffic & Roads Agency and advertising specialists, would be based.