RTA launches best Dubai image contest through social media

The Roads and Transport Authority (RTA) has announced the launch of a contest through social media channels to source the best image for posting on NoL cards. The move is part of RTA’s endeavours to engage the users of these channels in promoting tourism in Dubai through crowd sourcing. It encourages them to use their creative imagination in capturing the most stunning shots and picturesque scenes in the Emirate. Images captured can be uploaded through the hash tag (#NOLGRAM).

Moza Al Murri, Director of Marketing & Corporate Communication at the RTA, said: “The contest aims at bringing diversity to the design and shape of NoL cards through enticing social network users where contestants can send their best shots in any field about Dubai through the hash tag provided. The winning photo will be posted on NoL cards and the name as well as the image of the winner will be announced through RTA social networking channels. Conditions of the contest include that images have to be created by the contestants themselves, and the winning photo shall be owned by the RTA exclusively and must not be used by others.”

“The contest consists of photos of relevance to the heritage of Dubai such as Shaikh Saeed House, traditional Souks, Shindagha area, abras and other images pertaining to the national identity and authentic traditions of the Dubai Emirate. It also covers the dazzling neighbourhoods dotting the city such as Burj Khalifa, Burj Al-Arab, Parks, Beaches and other new tourist attractions.

The scope of the contest also includes diverse public transit means in Dubai and shots of childish nature and scenes depicting the same creative sense in the world of children. Emirati women will also be part of the scope of the contest,” elaborated Moza. -news@khaleejtimes.com