As Europe’s tourism reopens, is it time to keep it slow?

The Covid-19 pandemic forced businesses, administrations, and most of all tourists, to do something rare in modern times — leave Venice alone.

For 15 months Venice was allowed to return to its true nature as a historic city so magical it almost seems surreal. Porpoises returned to its lagoon and the timeless sound of waves lapping in ancient waterways could once again be heard instead of the din of crowds and commerce.

The Covid-19 pandemic forced businesses, administrations, and most of all tourists, to do something rare in modern times — leave Venice alone. Closing down the scenic city in the face of a deadly contagion actually harkened back to historic times when the plague arrived and ships were forced to remain sealed in the lagoon for 40 days, or quarantena, giving rise to the word quarantine.

As Venice considered its status during the latest quarantine, it announced a ban on cruise ships in its lagoon. Yet in early June another of the behemoths arrived, dwarfing buildings and even neighbourhoods in the city. Locals, preservationists and a host of others have long been concerned that vibration from the superliners’ enormous engines is weakening the city’s very foundations.

Venice now faces a warning from Unesco, issued last week, that unless those massive cruise liners are truly and permanently banned the city could be placed on the “List of World Heritage in Danger”, joining sites such as the Bamiyan valley in Afghanistan and the ancient city of Aleppo, Syria.

Tourism of course is nothing new to Venice or the other legendary sites in Europe, but in more genteel times there were fewer people and they travelled at a slower pace. “The Grand Tour” of Europe was de rigueur for anyone wanting to be considered highly cultured.

The advent of air travel changed that of course, but still travel retained an air of mystery and exclusivity. It even had its own label for the fortunate few: The Jet Set. It would be the rise of budget airlines, Airbnb and other mass tourism innovations that would bring overpowering crowds to some locations.

Of course, everyone should have the right to visit Venice and other renowned cities. But do we need to do it the same way? Before the pandemic many of the visitors clogging the cobblestone streets of Venice were day-trippers dragging wheeled luggage clattering over the pavement. Also armed with a bottle of water and a day pack, they seemed to rush along, determined to cram as many selfies as possible into their limited time in the city.

A more sedate approach is needed. Perhaps some inspiration can be drawn from another sector, at least from the name if not the entire approach. An initiative in the hospitality industry called the Slow Food movement is already attempting to address some of the concerns about incessant transport, mass production and commercialism. It sources food locally rather than globally to save energy and revitalise local production.

With fears about climate change becoming scientific facts, “slow” travel could also become a way to reduce carbon emissions. But just how could that work?

As it in turn reopens, Florence has come up with a measure intended to slow or scatter mass tourism. The Uffizi Gallery will exhibit works from its renowned collection of Renaissance masterpieces at as many as 100 sites across the greater Tuscany region. The plan called Uffizi Diffusi discourages mass arrivals at the museum — which before numbered up to 12,000 a day — while spreading the crowds and revenues across a larger area.

How to impose a slower pace is certainly a big question, but for now, consumer demand might be doing it. Even as restrictions are lifted many potential travellers remain reticent. The boldest are ready, yet mass tourism was fuelled by the full spectrum of travellers. Many are not yet ready themselves or clear about the rules, which remain in flux.

Perhaps the only clear view is that much remains murky about Europe’s tourist summer. Now characterised by fits and starts, new tourism plans are announced almost daily. If nothing else, the rapidly-evolving situation shows that tradition-bound Europe can be more agile when need be.