i.onik mobiles targets 8% share of Mideast market

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The i.onik range offers the customers an affordable prices tags with smartphones from Dh149 to Dh749 and tablets from Dh199 to Dh699 respectively.

By Abdul Basit (chief Reporter)

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Published: Fri 20 Feb 2015, 11:51 PM

Last updated: Tue 28 Nov 2023, 11:14 AM

Dirk Karthaus, Parvez Ahmed and V.M. Chandrasekar at the launch of i-onik German engineered smartphones and tablets in Dubai on Thursday. — KT photo by Leslie Pableo

Dubai — German technology company i.onik on Thursday launched its portfolio of mobility products for the first time in the Middle East and aimed to achieve 7-8 per cent market share in the region in the next three years.

Specially customised Android technology, developed in Germany and featuring German designs, the i.onik range offers the customers an affordable prices tags with smartphones from Dh149 to Dh749 and tablets from Dh199 to Dh699 respectively.

After successful launches in India, Latin America, Africa and European markets, i.onik’s range of elegant, slim and trendy smart phones and tablets are being introduced and launched in the Middle East for the first time.

The company is in the process of firming up the distribution network and within next few weeks the brand will be available across UAE at major electronic retail chains, hypermarkets, supermarkets, online, independent retailers among other channels.

The company is introducing its complete range that includes 5 smart phone models (3.5-inch single core, Android 4.2, 4-inch dual core, 4.5-inch quad core and 5-inch quad core, 5-inch octa core, Android KitKat).

The company also introduced 6 different models of tablets in 3G, Wi-Fi & Windows and two feature phones. The brand’s range of unashamedly good-looking accessories and gadgets also include phenomenal sound systems and lively headsets.

“In the Middle East, we are more confident on tablet sales compared to our smartphones,” V.M. Chandrasekar, chairman of Global Distribution Group, told reporters at a news conference in Dubai.

The company sees significant potential for its smartphones in Saudi Arabia market, Chandrasekar said, adding that the UAE will be good for the tablets. The company is also confident about its product offering and that’s the reason coming up with 72-hour exchange policy.

“i.onik’s mission is to make the complex simple, the expensive affordable and enhance people’s lives. We aim to cater to a wider variety of customer segment with our range of products, whereas at one hand we have feature phones starting at Dh60 targeting lower end segment, there is also a windows tablet catering the high end customer, looking for something which can provide integration of a laptop and a tablet,” Chandrasekar said.

Speaking about the brand and its Middle East launch, Dirk Karthaus, director i.onik GmbH said, “Our aim is to empower people with mobility products that can help transform their lives. i.onik brings in the cutting-edge services of German technology, that has in-house design and testing capabilities.”

— abdulbasit@khaleejtimes.com

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