Cafu announces free delivery service in UAE

UAE residents can now avail Cafu's contactless refuelling at the same price as a petrol station, at no extra cost.

Dubai-based fuel delivery service, Cafu, has announced that it has revised its business model by removing its delivery charges, in a move that is designed to adapt to the challenging times caused by the Covid-19 pandemic.
Antonio Al Asmar, general manager at Cafu, explained that the decision to move to a free delivery model is aimed at giving back to the community of customers and businesses that it serves, as well as easing their transition into a new world.
"We want to encourage citizens and residents to do away with the hassle or effort that goes into refuelling their vehicles, by opting for a contactless, cost-efficient, and convenient way," he said. "This is a long-term strategic decision, and we are optimistic about the future as we get back to some degree of normality."
UAE residents can now avail Cafu's contactless refuelling at the same price as a petrol station, at no extra cost, and without having to physically wait in line at one.
"The Covid era has been challenging for us all," said Rashid Al Ghurair, founder and CEO of Cafu. "It has changed our way of life, impacting how we live, work, and socialise, but it has also given us a moment to pause and reflect on how we can do more for our community to try and ease their day-to-day lives."
Al Asmar added that the free delivery model is also a way to inspire a durable business model to thrive in a post-Covid era and compete in the future, which will work on the basis of increased volume of users.
"We have witnessed more people getting back into their cars since the easing of the lockdown, which has resulted in a growth of 75 per cent monthly active users since April this year," he said. "We make money the same way that a petrol station does, but with added efficiencies gained through cutting edge AI based systems, and we will also be introducing more services like we recently did with the car wash, which will provide convenient, simple and smarter options across the gamut of car services."
According to an IPSOS study, UAE residents are estimated to spend an average of 10 minutes waiting in line for fuel at a petrol station. For a Cafu consumer filling up their tank every week, a drop in delivery charges would mean an annual saving of nearly nine hours and up to Dh1,000 back into their pocket.
In a show of solidarity, and to reflect the UAE's spirit of renewal, resilience, and optimism, Cafu has rebranded its fleet of trucks from grey to teal in colour, as a symbol of positivity and hope, and to signify calmness, strength, and safety amidst uncertain times.
Cafu has also launched several initiatives such it's recent collaboration with the Dubai Health Authority to provide front-line workers with free fuel. The company also launched the Ghaf tree project in a mission to plant one million Ghaf trees in the UAE; and the Cafu Community Champions initiative to support and acknowledge the efforts of residents in helping combat the Covid-19 pandemic.
rohma@khaleejtimes.com