Institut Esthederm unveils the secret to longevity with Age Proteom

Discover the breakthrough age management solution backed by 40 years of research on cell longevity

What if your skin aged twice as slowly? A groundbreaking collaboration between Jean-Noël Thorel, Founder of NAOS Company, the visionary behind renowned skincare brands such as Institut Esthederm, Bioderma and Etat Pur), and professor Miroslav Radman (Geneticin, and Founder of MedILS), led to a remarkable scientific breakthrough in cell longevity by identifying the main biological cause of skin ageing. The collaboration led to NAOS's R&D teams developing one of the most innovative biotechnologies in terms of cell longevity. NAOS now presents the Age Proteom advanced serum, a revolutionary serum that promises to slow down the ageing process like never before.

Jean Girard, Regional Executive Director, of NAOS Middle East, rightly mentions that ageing is a natural phenomenon, and we must respect the skin's ecosystem to help our skin age beautifully. He is confident that Age Proteom's unique technology will bring a paradigm shift in the skincare landscape.

When Two Scientists Driven by The Same Passion for Life Meet

Since the 2000s, Jean-Noël Thorel has shared the vision and research of Prof. Miroslav Radman, who specializes in cell longevity applied to age-related diseases (diabetes, Parkinson's, Alzheimer's, Charcot, etc.). While studying quasi-immortal microorganisms capable of regenerating ad infinitum, even under extreme circumstances (radiation, temperature, etc.), Prof. Radman discovered that the secret of their longevity doesn't depend on the integrity of their DNA but on the resilience of their proteome (complete set of proteins) which is protected by specific molecules-antioxidant chaperones, genuine biological shields.

Proteins are at the origin of skin ageing, as the epidermis and the dermis are made of proteins such as elastin or collagen. They are also at the heart of cell life, such as DNA repair proteins. Protecting the integrity of its proteome in the long term will help preserve the skin's youthfulness.

Age Proteom Advanced Serum: The cell longevity serum

With time and harsh external factors, proteins break down and all our cellular mechanisms slow down. Age Proteom is the only product capable of protecting this proteome: it tackles ageing at its very source. Unlike traditional approaches that focus solely on DNA integrity, Age Proteom™ leverages the resilience of antioxidant chaperone molecules derived from a quasi-immortal microorganism.

This cutting-edge, patented biotechnology, developed by NAOS's advanced research team, effectively preserves, and strengthens the skin's proteome, resulting in visibly transformed skin. The skin ages twice as slow, and all signs of ageing are visibly and lastingly improved after just one month.

Clinical studies have demonstrated the remarkable efficacy of Age Proteom Advanced Serum. After just 1 month of use*, participants experienced a visible transformation in their skin's radiance, firmness, and overall appearance(radiance, wrinkles, firmness, evenness and density). Better protected, the skin recovers more quickly and looks regenerated. After one month, the correction of signs of ageing intensifies and is durably prolonged. After six months, the results achieved are four times greater than the results after two months.

Age Proteom is an ultra-sensory formula with a serum-milk texture that is suitable for all skin types, and offers a comprehensive approach to anti-ageing, restoring firmness, tone, radiance, evenness, and density.

Priced at Dh472, Age Proteom is available to purchase in the UAE at leading pharmacies and online at Basaharacare, First Cry and Noon.

For more information, please visit https://esthederm.ae/en_ae and www.naoscare.ae.

To keep up with all the latest news, follow us: Instagram | Facebook.