DJG unveils jewellery perks like no other with DSF campaign

Dubai Jewellery Group (DJG), the largest trade body for the jewellery industry, rolled out its iconic Dubai Shopping Festival (DSF) campaign to warm hearts and enable residents to live the glitter this winter season. Created in response to the resounding success achieved over the past editions, the 2022-2023 DSF campaign will run until January 29 and will give shoppers every reason to cheer and splurge.

Shoppers spending Dh500 or more at any of the participating jewellery outlets have the opportunity to be part of DJG’s raffle and win a quarter kilo of gold each. Four winners will be chosen every alternate day, and a total of 25 kg gold will be given to 100 winners during the campaign period.

Commenting on the campaign, Tawhid Abdullah, chairman at DJG, said: “Dubai Jewellery Group as an organisation has a vision to position Dubai as the jewellery destination of the world. Throughout the year, we have kept our customers at the centre of everything we do and have announced a plethora of activations and campaigns that have been specially curated for them. This year, we return with a thrilling DSF campaign that is sure to enchant customers and transform their lives for the better by giving them an unparalleled opportunity to win, while also giving our retail community the much-required push."

For her part, Laila Suhail, board member and chairperson – marketing at DJG and CEO, strategic alliance and partnerships sector (DCTCM) and entities, added: “The gold raffle has been the cornerstone of DJG's DSF promotion and has been a huge success since it was first introduced. We’re very excited to bring the 2022 edition to life with ‘Live the Glitter’, where we give our retailers the opportunity to put their best foot forward, customer access to the best deals and a chance to transform their lives with the big winnings. At DJG, our aim is to uplift the entire jewellery industry and with this campaign, we are well on our path to achieving it."

For information regarding the list of participating retail outlets, draw dates and venues, kindly visit the website for more details: dubaicityofgold.com/